Showing posts with label survey. Show all posts
Showing posts with label survey. Show all posts

Tuesday, November 5, 2013

What Craft Isn't

A couple of weeks ago, in light of BrewDog's attempt to define a 'craft' brewery, I set up a little survey on SurveyMonkey, basically asking if consumers regard certain beers as 'craft' or otherwise.

The beers on the list were as follows:
  • Fullers 1845
  • BrewDog Punk IPA
  • Worthington White Shield
  • Becks
  • Sierra Nevada Pale Ale
  • Pilsner Urquell
  • Yeungling Lager
  • Anchor Steam
  • Samuel Smiths Nut Brown Ale
  • Budvar/Czechvar
  • Tipopils
  • Guinness Foreign Extra Stout
  • Franziskaner
  • Hoegaarden
  • Magic Hat 9
  • Staropramen
  • Stella Artois
  • Samuel Adams Boston Lager
The first, and main, question was simplicity itself, pick the beers you consider to be craft. Broken down by ten percent segments:
  • 91-100: None
  • 81-90: BrewDog Punk IPA
  • 71-80: Sierra Nevada Pale Ale, Anchor Steam
  • 61-70: None
  • 51-60: Magic Hat #9
  • 41-50: Samuel Adams Boston Lager, Fullers 1845, Samuel Smiths Nut Brown Ale
  • 31-40: Worthington White Shield
  • 21-30: Tipopils, Pilsner Urquell, Budvar
  • 11-20: Yeungling Lager, Hoegaarden, Franziskaner, Guinness Foreign Extra Stout, Staropramen
  • 00-10: Stella Artois, Becks
Some interesting points come from these numbers. Firstly, less than a quarter of the brands in the list were pretty much unanimously regarded as 'craft', while exactly half of the beers were regarded as definitely 'not-craft' with less that 25% of respondents regarding them as so. Secondly, the split of styles, 'craft' beer would seem to be inherently, according to these numbers, warm fermented.

Perhaps most interesting to me is the group of beers right in the middle of the list, partly because they are the beers that I expected to divide opinion. When it comes to the group of beers which are neither pale hop forward and warm fermented, nor yet pale and bottom fermented, opinion is sharply divided.

In terms of the people who responded to the survey, only 13% work for a brewery or a related trade, and 92% drink at least a few times a week.

I am sure there is plenty more to unpack from the survey, but I think the thing which is clear is that more people agree on what 'craft' isn't.

Wednesday, October 23, 2013

Know A Craft Beer?

In the right rail, just there beneath the section about my other couple of blogs (pop over and have a read of them sometime - though they aren't updated as often as here) is a link to a survey that I created yesterday (and fixed several times).

It's very quick, probably less than 2 minutes, and I will write something about the results in a week or so.

I would be thrilled if you clicked the link and completely the survey, right

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