Showing posts with label munich. Show all posts
Showing posts with label munich. Show all posts

Wednesday, November 13, 2019

Munich - Flying Visit

When I flew to central Europe back in October, I landed firstly in Frankfurt before heading on to Prague. For my flight back I had a choice, either fly from Hannover back to Frankfurt or to Munich and then on to Washington DC. The difference in price was negligible and the flight from Munich would actually get me back to Mrs V and my boys earlier than the Frankfurt flight....oh and Munich has its own brewpub, Airbr?u, it seemed like a sign.

The day of my flights though Munich was fog bound and everything was delayed, so I got to spend an extra 45 minutes in Hannover airport. Because the boards at Munich said the flight to DC was on time I headed straight to the gate, through document check, into a barren wasteland where the "limited shopping and restaurant options" amounted to 3 vending machines with soda and snack foods. Bugger.

Eventually though came an announcement that there would be an announcement about how long the flight would be delayed and if people wanted to leave the secure area they could do so, on the understanding that returning would mean going through document check again. Very few people moved, but if Airbr?u was close by then you bet your life I was going somewhere more comfortable and with something better than fizzy water to drink. Oh joy of joys, the restaurant was just a five minute walk and so I left the secure area with a decided spring in my step.


Other than a couple of ladies sitting at a table, the place was empty, perfect. I took a seat at the bar and ordered a Fliegerquell helles, again relying on my dodgy German, which a few days of bumbling over like the perennial reserved Brit was actually improving again. The barman asked if I wanted a "kleines", "gro?es", or a "ma?", yeah you know what I ordered...


Just what the doctor ordered, and as good a helles as I can remember having. Fresh, unfiltered, unpasteurised, groaning with bready malt flavour and a lemony tinge in the hops that made me think of Tettnang. I was a happy chap again, so the litre disappeared in about 6 mouthfuls, and the barman was shocked when he returned to find I had polished off the ma? so quickly. Same again? I genuinely pondered it, but settled for a half litre of their 1918 m?rzen.


Again a perfectly good beer, but not up there in the same league as the helles, by this point the barman and I were talking about brewing and all that good stuff, and the prospect of a 9 hour flight didn't seem so terrible, I am not a fan of flying really. The m?rzen had more of a crusty bread thing going on that the helles did, a subtle honeyed sweetness that balanced nicely with the hops, it was just a bit flabby round the edges to warrant a second, so I did something I rarely do.


I ordered Kumulus, their hefeweizen, and it was as lovely an expression of hefeweizen as I have had in many a year, all those clove and banana aromas you expect from the style, but completely missing the bubble gum character that screams out bad fermentation control. As I say I rarely get a hefeweizen these days, admittedly it is not one of my favourite styles but done well, and presented properly as it was here, it can be a refreshing change of pace. There was just one more beer available that needed to be tried, the Jetstream Pilsner.


Sure the glass says Fliegerquell, but the liquid was the Jetstream, and again it was a solid, thoroughly to style, and thoroughly satisfying German pilsner, with all the wonderful hop bitterness and clean crackery lager bite that involves. German beer and me just seem to get along like a house on fire, and once again I thought to myself that it really is no surprise that the likes of Stone can't make a go of US style craft beer in Germany. When the native beers are so well made, so tasty, and are such perfect companions to the communion of the stammtisch why bother with the wacky stuff?

Having spent an hour sitting at the bar it was time to wander back to the secure area, where it had been announced that boarding was about to begin. And soon I was on a Lufthansa plane, speeding its way back across the Atlantic Ocean to Virginia, and I promised myself it will not be 11 years before I go to Germany again. Next time I hope I will have the family with me as places I love are just so much better with the people I love.

Monday, August 22, 2011

Lazy Marketing

Mrs Velkyal and I spent the weekend in South Carolina, again visiting friends, going white water rafting and just generally having a blast before the end of the summer holidays - Mrs V is back at work today.

On Saturday afternoon we went off to the shops to get in supplies for a little soiree we had planned for that evening - basically drinking and playing board games with friends. I have to admit that while I take a great interest in food, both the preparation and eating thereof, I really do not enjoy bimbling around the shops. My approach to shopping is simple, get in, get done, get out. What I tend to do is wander off to the booze section and see what is available.

The shop we went to was Greenville's branch of Trader Joe's, and I had heard good things about their Bohemian Lager. Although I knew I wouldn't be buying anything that day, I had bought a case of homebrew and a growler of Devils Backbone Barclay's London Dark Lager, I went to have a look at the selection purely out of curiosity, and general interest. Trader Joe's has a range of own label, Central European style beers, namely:
  • Bohemian Lager
  • Vienna Lager
  • Dunkelweizen
  • Bavarian Hefeweizen
  • Hofbrau Bock
At only $5.99 for a six pack, I know that when the planned Charlottesville branch opens, I will spend some money and try the beers. However, it was the packaging that I found particularly interesting, some of which you can see here.

Each of the labels features a picture of what most people would expect a Central European urban scene to look like, and to the untrained eye the interest level would no doubt stop there. But look a little closer at the label for the Vienna Lager, the building is the Old Town Hall in Prague. The ragged edge of the red building is where the Nazis set it on fire and parts collapsed as a result.

Now take a quick look at the Bavarian Hefeweizen label, and unless I am mistaken, that is a picture again of the Old Town Square in Prague. Look at the Hofbrau Bock label and that skyscape is from the Old Town side of the Vltava, looking across the Charles Bridge toward St Nicholas' Church in Mala Strana.

While I am entirely biased and would say that there is no more beautiful city in Europe than Prague, though Budapest and Lublijana both come close, it feels like lazy marketing to rely on the consumer's lack of knowledge or interest in your labeling. It also feels something of a slight on Vienna and the cities of Bavaria that beers historically and intrinsically bound to those locales should have pictures of Prague on the labels.

Just a simple search of one of the many online stock photography services pulls up plenty of pictures for iconic places and scenes, such as Vienna's Hofburg, Munich's Frauenkirche, Schloss Neuschwanstein or the Wieskirchen.

This kind of lazy marketing really does my head in. I know it is just a picture and that the important thing is the beer in the bottle, but the cynic within wonders if they can't be bothered to get the artwork right, did they bother enough with the beer itself. I guess I will find out when Trader Joe's opens its doors in Charlottesville.

Old Friends: Joseph's Brau PLZNR

I have to admit that there really are not that many things that I miss as a result of this pandemic. I am sure that comes as something of a ...

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