Showing posts with label molsoncoors. Show all posts
Showing posts with label molsoncoors. Show all posts

Wednesday, April 4, 2012

Some Advice for MolsonCoors

I realise that this is maybe somewhat cheeky, but I would like to offer MolsonCoors some advice.

It seems, if the news is correct, that they are intent on buying a company called StarBev. Perhaps the jewel in StarBev's crown is Staropramen in Prague, but they also own breweries in other Central and Eastern European countries as well as distributing a range of western brands in the region. Obviously then the purchase is to gain a foothold in the CEE marketplace, which happens to include the country with the highest beer consumption per capita in the world, the Czech Republic.

There is though, I believe, an opportunity for MolsonCoors to do something good for the beer world in Central and Eastern Europe through their purchase of StarBev, and in particular their Czech brands. Beyond Staropramen, the purchase of StarBev has brought Ostrovar, Mě??an, and most of all Braník into their portfolio.


Braník is something of a sad, cautionary tale of the pitfalls of privatisation and calamities of consolidation. If I remember rightly, when Staropramen in some form or other took over Braník they eventually shut the brewery itself, which is a lovely building overlooking the river in south Prague, and moved production to the main Staropramen brewery. The brands themselves became something of an underappreciated runt of the family and eventually their pubs started to disappear. Caught up in all this though was a legendary beer, the 12° ?erné pivo, or dark beer, reputed to have been a close second to U Flek?'s magnificent 13° tmavy. Unfortunately I never tried the Braník ?erné, though I believe it was until recently sold in Germany.

In some ways I guess I am out of concert with a fair few people when it comes to talking about the large brewing multinationals, I simply don't see them as some monolithic monstrosity which is the antithesis of good beer, and MolsonCoors are a case in point. Over the Christmas holidays I revelled in the delights of a beer called Worthington White Shield, an IPA of such outstanding drinkability that I really hope the rumours are true and it will be available Stateside in the coming months. Sure, MolsonCoors are never going to qualify for anyone's definition of a "craft brewery", but in White Shield they have a beer which makes an absolutely mockery of the idea that only small breweries make great beer.

It is my experience of Worthington White Shield that I think gives MolsonCoors an opportunity in the Czech Republic to revive a legend and bring back Braník ?erné from the dead, to once again be enjoyed by the beer loving people of Prague and beyond.

* the picture is not mine, it is the work of Hynek Moravec and used under the licence terms of Wikipedia, the original file can be seen here.

Friday, February 10, 2012

IPA = I Prefer Anglo

Last night as Mrs V and I sat watching White Collar, I had a craving for a beer. With the Netflix paused I ventured out to the storage room, which doubles up as my beer cellar, and wandered back in with a few bottles, including one of Samuel Smith's India Ale. The India Ale was part of a gift pack of 3 Sam Smith's brews, a few beer mats and a fine looking pint glass, a proper pint that is. The pack was part of my Christmas gift from Mrs V's parents.


As I sat with this glass of rich amber nectar, I tweeted the following:

"you know, I do actually like IPA, proper IPA that is, as in British IPA. Bitter AND Balanced!"


I realise there is a very strong possibility that I am biased, and I say this in full awareness that there are America style IPAs that I like on occasion, but I simply find a hoppy pale ale brewed with the likes of Challenger, Fuggles and Goldings far more palatable than some Pacific North West enamel stripper. Perhaps it has something to do with the extra malt body and sweetness that a lot of British IPAs have, making them less like sucking a lemon and more like a hoppy marmelade?

Over Christmas when I had Durham's delicious Bombay 106 and the inestimable Worthington White Shield, I had the same reaction, bitter yes, but nicely balanced and drinkable. Speaking about White Shield, I have it on good authority that those evil magnates that allow great beer to be brewed on their premises (I mean, really how dare they!), MolsonCoors, will be exporting it to American shores in the early summer. Keep an eye out for it!

BTW - the bag in the background has the malts for my brewday tomorrow, Bohemian Pilsner, Munich, White Wheat, Special Roast and Aromatic, to be hopped with Chinook, spiced with coriander and grapefruit peel and fermented with Wyeast Belgian Abbey II. Kind of a spiced Belgo-American Amber Ale, kind of.

Beyond January

Dry January is over, but my beer fast continues. Well, it continues until Friday. As a general rule I only drink at the weekend, thus my win...

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