Showing posts with label jomo lager. Show all posts
Showing posts with label jomo lager. Show all posts

Monday, June 23, 2014

In Praise of Science

Business is booming. Breweries are springing up left, right, and centre. It seems like not a month goes by without reading about a new brewery opening up, an established brewery expanding, homebrewers 'living the dream' by opening their own place. It seems as though every one and his uncle wants a piece of the everyman drink right now (which kind of makes me nervous, but that's for a different post).

In all the excitement of the new, I wonder if we forget the excitement of the improved? Let me give you an example. I work in the tasting room at Starr Hill from time to time, it's a job I love doing, and the most recent cause for excitement from my perspective is the continued resurgence of a beer I once really enjoyed and then went off. Jomo Lager is one of the staples of Starr Hill's range, it has been brewed, as far as I am aware, for as long as there has been a Starr Hill Brewing Company.

In the last couple of years the brewery has invested a lot of time and money into process management, quality assurance, and brewing science. It is an investment which is paying off in the most important place, in the glass. There was a time when Jomo was something I didn't really care for, because it was inconsistent, sometimes good, sometimes not. With the improvements in process over the last few years, Jomo is a beer I have come back to and found myself thoroughly enjoying once more. In fact, I think it is the Starr Hill beer I have drunk most of so far this year, even more so than the lovely Dark Starr Stout.

I sometimes wonder if the science of brewing doesn't got lost in the excitement and occasionally homespun culture that is much of 'craft' brewing, almost as though scientific rigour in the brewing process is a path to the dark side of BMC-esque status. Whether or not you want to drink the beers being made by the big boys, you cannot deny that they have the science side of things down to a fine art, ensuring a consistent customer experience, and the brand loyalty that comes with it. It makes me think that there are breweries out there that need to spend less money on more tanks and more money on getting the liquid in their existing tanks consistently excellent.



It has been the application of brewing science that has made Jomo one of my go to Starr Hill beers, making it again the beer I described as:
a lovely clean lager which goes down with inordinate ease, nicely hoppy but with a lightly sweet undertone - just the kind of beer which requires a leafy beer garden, a warm late summer afternoon and a busty serving wench making regular trips to your table, laden with steins of joy, the smell of bratwurst grilling nearby and so on.
There really is no higher praise for a beer than wanting to drink lots of it...

Two 'In Praise of...' posts in a couple of weeks? What the heck is wrong with me? I haven't had a rant in a while.

Monday, August 24, 2009

A 5 Starr Lager

I have mentioned elsewhere that I am yet to have a pilsner style lager from this side of the Pond that matches up to those I enjoyed regularly when living in the Czech Republic. I wonder though if this lack of satisfaction with American Pilsners is a case of unfulfilled expectation, the label says pilsner so I want a drink which will remind me the classic.

When the label though states that the golden drop in my glass is a "lager" rather than any particular style of lager there is no expectation, so I can enjoy the beer for itself. A case in point would be Samuel Adams Boston Lager, which I really enjoy and am convinced is one of the great lagers of the world. Another American lager I thoroughly enjoy is Jomo Lager from the Starr Hill Brewery in nearby Crozet.

Jomo is a lovely clean lager which goes down with inordinate ease, nicely hoppy but with a lightly sweet undertone - just the kind of beer which requires a leafy beer garden, a warm late summer afternoon and a busty serving wench making regular trips to your table, laden with steins of joy, the smell of bratwurst grilling nearby and so. You get the picture.

Before some smart alec makes a comment to this effect, yes I started working in the Starr Hill Brewery tasting room on Saturday, however this will not affect the independence of this blog. I will continue to refuse money for advertising here and the only opinions represented in posts are mine and mine alone. On that you have my word.

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