Showing posts with label craft wankery. Show all posts
Showing posts with label craft wankery. Show all posts

Thursday, January 12, 2017

Angry Ill-Informed Snobs Ahoy!

Several of my friends work for Devils Backbone, on the business side of things as well as the brewing. They are all really nice people, and I love it when I have the opportunity, or more usually the happy accident, to hang out with them and talk beer. You would be hard pressed to find a more knowledgeable, enthusiastic, and generally positive bunch of folks, and it helps that Jason shares my love of decocted and bottom fermented beers.


Yesterday, one of my friends was visiting another brewery taproom in Virginia, whose beer and staff are apparently awesome, and she was wearing her Devils Backbone sweater as the weather has been a little cold of late. On seeing said Devils Backbone sweater, some customers in the establishment began to harass my friend, including this delightful comment:
"Fuck those corporate sellouts, and fuck you for working for a bunch of overrated corporate dicks."
Charming eh?

Of course the root of this animosity is last year's news that Devils Backbone are now partially owned by AB-InBev, I am not aware of the full details of the deal but I vaguely recall hearing that AB-InBev don't own the entirety of Devils Backbone. If I am wrong I am sure I'll be corrected soon enough.

It would appear then that in the mind of some craft beer purists it is acceptable behaviour to accost someone you do not know, verbally abuse them, and basically be a total twat of a human being because that person works for a successful brewery. Part of me wouldn't be too surprised if the wanker in question used to drink lots of Devils Backbone beer and is all butt hurt because of the sale, or has a palette so refined that they can taste the corporate structure in the beer.

Whichever way you look at it, and I can understand people choosing to spend their money on whichever brewing company is most acceptable to them, this is completely unacceptable behaviour, the kind of thing you would expect in the school yard from 7 year olds, not from people legally old enough to drink.

One of the things I love about Devils Backbone, and the folks that work there, is that they live by their motto 'beer positive', craft beer fans would do well to do likewise.

Tuesday, November 25, 2014

More 'Innovative' Shit

Checking through my Facebook news feed this morning, I came across a story on All About Beer concerning Stone Brewing's latest 'innovative' offering as part of their Stochasticity Project, an 8.8% Imperial Golden Stout.

My immediate thought was 'great, more marketing driven bullshit', though perhaps not for the reasons you think.

I have no problem with the concept of a golden stout, for the simple reason that my understanding of beer and its history stretches back beyond the 1970s and the 'craft beer revolution'. You see, the word 'stout' as pertains to beer originally meant 'strong', it didn't necessary mean 'dark, Irish, with nasty nitro cream head'. As such, you could drink stout ales that were pale in the 17th Century, and while they may not have been as pale as we understand them, they were sufficiently pale so as not to be dark.

I noticed in some of the comments on the Facebook post a claim that the term 'imperial stout' was itself a tautology, and again I lament to myself that the word 'imperial', much like the word 'India', has been co-opted to mean something that it didn't originally mean in the context of beer. Imperial stout was those strong dark beers shipped to the Russian Imperial court by English brewers, imperial didn't mean 'strong', stout did.

On the All About Beer story itself, is the following line, which is the one that really got my goat:
One of the great things about American brewers is their willingness to experiment. This is a perfect example of that ingenuity and determination.
A more accurate version of that would be:
One of the great things about American brewers is their willingness to take old forgotten styles, tweak slightly, and flog at a premium price. This is a perfect example of that.
Sure it might be a tasty beer, but let's not imagine that it is actually innovative, or anything new, or that adding cocoa and coffee to a strong pale ale makes it in any way a stout as we understand them today.

If you want a proper Stout Pale Ale, you should try Durham Brewery's White Stout, which I drank in the UK over the summer, it was delicious.

Beyond January

Dry January is over, but my beer fast continues. Well, it continues until Friday. As a general rule I only drink at the weekend, thus my win...

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