Showing posts with label beer advertising. Show all posts
Showing posts with label beer advertising. Show all posts

Monday, June 24, 2013

Local? My Arse!

If you've been following Fuggled for a while then you will know that I generally hold the whole 'craft' beer thing rather lightly. I don't really give much of a toss about the corporate structure of the company making the beer I drink, as long as it tastes good then I am generally a happy camper. However, one thing that I do appreciate is honesty in advertising. You can imagine then my dismay at wandering into the store yesterday and seeing the following:

Now, this isn't some half baked rant about the 'crafty' beers as opposed to the 'real thing', but rather a half baked rant about the terminology in this poster adorning a stack of Blue Moon...'locally "craft brewed"'? Really? Who the fuck does the cretin that came up with this poster think he or she is kidding?

Last time I looked there is no 'Blue Moon Brewing Co' in Virginia, but then, as we all know, Blue Moon is a brand of the brewing giant MillerCoors (a joint venture between Molson Coors and SABMiller in the US), and there is a MillerCoors brewery in Virginia. Said brewery is just across the mountains, and perhaps it is the only part of this advert which is true as it is in the Shenandoah Valley.

Do the marketing geniuses behind this poster honestly think that anyone with half a brain cell is going to believe that Blue Moon is 'local' in the same way as Devils Backbone, Hardywood or the soon to open Three Notch'd Brewing?

Friday, May 27, 2011

Beer Commercials

Friday mornings are pretty easy. Get up, walk dog, shower, shave, read beer blogs, go to work. While I was sat in the comfort of an armchair, I read the latest post from Tale of the Ale. The post is mostly about the Beer Bloggers Conference that took place in London last weekend, but the thing that caught my attention most was the new advertising campaign from the Czech branch of multinational beer conglomerate SABMiller, better known as Pilsner Urquell.

I am sure that if you know anything about the history of Pilsner Urquell you will see the glaring omissions and logical flaws in the advert. Actually if you know anything about the history of beer, you'll know that the "world's first golden beer" claim is also a pile of shite (the first pale ale was marketed in the early 18th century). Any way, as it is a Friday and I am in a fairly chipper mood, I am not going to rant about these things, after all who really expects truth and historical veracity in an advertising campaign? Also the fact that I rather like the advert, it is certainly well done and if it encourages more people to drink Pilsner Urquell, go to the Czech Republic and try the unpasteurised version and then demand its availability in Blighty, that can only be a good thing. No, I think today I will just post some of my favourite beer commercials, and we'll start with the other internationally renowned Czech beer, with a quick language alert for the faint of heart....

While we are on mass produced Czech beers....

Jumping across to Blighty....

and finally, down to Australia....

Wednesday, September 29, 2010

Beer is Good For You

It is entirely possible that I do way too much thinking. In fact there are few things I enjoy as much as a beer, a book and a ponder - preferably all at the same time and in a good pub. One thought that recently trundled its way through my brain was just how beer advertising has changed over time, and how advertising standards may have impacted beer production in the years before craft brewing took off, especially over on this side of the Atlantic.

From my understanding of labelling laws over here, it is illegal to claim on a beer label that the beverage in the bottle has any health benefits - and mandatory to include this delightful phrase:

"GOVERNMENT WARNING: (1) According to the Surgeon general, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems."

So most American beer labels are devoid of interesting information for the consumer, such as how calorific the beer is - just a quick point, the average beer is lower in calories than a 55g (2oz) bag of crisps (chips for my American friends), oh and beer has no fat, no cholesterol, and on average about 1/6 of the sodium in said bag of fried potatoes. Then there are the raft of B vitamins, the hops add antioxidants and a natural antibiotic to the mix and the interesting fact that Germany and the Czech Republic have lower than average heart disease rates, and higher than average beer consumption - linked perhaps?

Given that American brewers are banned from making health claims for their drinks, in spite of the scientific evidence to the contrary for moderate beer drinking, is it any wonder then that beer in this country became the pale, flavourless and cold tipple exemplified by Millers, Budweiser and Coors? You can't claim your brew is nutritious, but you can claim it is refreshing - so beer becomes more about refreshment than flavour, with the decrease in hops and malt I guess the nutritious element of beer went out the window.

For centuries before the insanity of Prohibition, beer was considered a staple part of the diet, admittedly because the water was usually full of junk, but it was always about more than simple refreshment. being cynical, you really have to wonder how the human race evolved with Surgeons General telling us how to live? Beer is part of a healthy lifestyle, whether we are talking physical or social - I always wonder about people who claim to love beer but never go to the pub, but that is a separate issue. So yes, in many ways the old Guinness adverts were right, beer is good for you.

Beyond January

Dry January is over, but my beer fast continues. Well, it continues until Friday. As a general rule I only drink at the weekend, thus my win...